Logo Colors

Here is Patti’s reworking of the proposed logo. No one was quite happy with the RGB light theme or the black and white colors of the chequered flag, and Patti’s thought was that the colors were simply too clichéd:

We have to be willing to set forth that what we are doing is more important than the thousand pizza restaurants that boast the black and white chequered flag. “Finili” means finish line and the chequered flag announces that place, but we also have to show that we are agents of change. Why not sweep the past away with the colors of radical change, which undeniably in this moment are pink and black?

I would just add that the pink horizontal stripe might represent the idea of the finish line itself, a bold line painted on the ground. That’s a motif we thought to include in the logo, but our artists took it out of the previous black-and-white-RGB-colored versions because it didn’t fit. Here, it’s pretty subtle but I can see it and I think it works. I have to say that these few small changes make quite a difference in the way the logo comes across.

Edit, June 17: Uploaded a minor revision to the logo which adds a splash of horizontal glare to the star/street light.

Logo, Take 1

One of the takeaways from finds2014 was a verbal description of a logo: “finili” in all lowercase letters in a bold typeface with a “factual” connotation and an “fi” ligature, with the colors blue, green, and red, respectively, “emerging” from the three dots. The roadmap says we will have an actual logo by year’s end, one that people would want to wear on T-shirts. Our volunteer designer has created a mockup of the proposed logo design for discussion purposes. To reiterate: this is only a mockup. It is not meant for use as the actual logo.

Note that the dots are an optional feature of the logo, and that in black and white print and where a simpler design is needed, the logo will not include the colored dots, but will be a simple text shape for rendering in any available color. This means, for example, the Finili logo could be rendered as light blue-gray letters on a black background.

Update, 24 hours later: Thanks to some quick feedback we now have a second mockup, shown below. Again, this is only a mockup for discussion purposes, and it may or may not ultimately be considered better than the previous mockup. The changes are: tighter letter spacing; larger dots (to lend more emphasis to the letter i); green color made less bright; chequered flag. The chequered flag symbolizes the finish line of a race, recognizing that the name Finili means “finish line” in several languages.

Update, at 48 hours: I am happy to see so much participation on this important question. Here is another alternative suggestion, combining the chequered flag with the lettering. It is undeniably harder to read, yet perhaps simpler and more distinctive. Keep the suggestions coming!